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The
Yong family saw the opportunity to develop a brand of shoes that were
not too expensive yet fashionable and made of quality material. In fact,
the Yongs' quest for quality resulted in the Mixit chain of shoe shops
selling quality branded shoes like Scholl, Hush Puppies and Camel. The
Yongs also realized that the younger generation had a very strong spending
power which required products that were in fashion to be available immediately.
Therefore, they made it a point to attend the latest shoe exhibitions
in Hong Kong, China, Thailand and Taiwan so as not to be left out of the
global shoe scene.
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